Since the early 1900s, when Gilded Age barons began building beautiful homes along the water, Palm Beach has been a destination for the upper classes. In the 1930s, upscale merchants began moving to Worth Avenue, a short East/West road that bisects the narrow island. Today, as residents get ready to move into their new Palm Beach condos at 3550 South Ocean, Worth Avenue is a hotbed for art, fashion, and, of course, stylish parties that make the society pages. Come with us on this brief tour of Worth Avenue, past and present.
A Fashionable Past
Palm Beach boomed during the 1910s and 20s, with iconic clubs like the Everglades Club on Worth Avenue establishing the area as the destination for the era’s socialites. Worth Avenue’s identity as a fashion hub dates back to this period, when representatives from shops, including Bonwit Teller and Saks, would populate weekly fashion luncheons at the Everglades Club with the latest styles from Paris and New York. In keeping with the opulence of the Everglades Club, merchants on Worth Avenue incorporated the Worth Avenue Association in 1961 to preserve the avenue’s sophisticated ambiance.
A Stylish and Tasty Present
From international brands to homegrown boutiques, Worth Avenue is a one-stop destination for any resident of 3550 South Ocean. The staff at Shari’s Place will help guests create their personal fashion statement, while customers at Marley’s Palm Beach Collection will find colorful clothing in the beautiful setting of Worth Avenue’s Via Amore courtyard. Shoe shoppers will fall in love with the wealth of options from iconic brands, including Jimmy Choo and Rangoni Firenze Shoes, while residents in search of new jewelry will love boutiques like Jennifer Miller Jewelry and specialty shops like Jewelmer, the world’s leading purveyor of South Sea pearl jewelry since 1979.
After a spree along Worth Avenue, shoppers have their choice of fine-dining options, from high-end cocktails and French-American cuisine at Cafe Boulud Palm Beach to Breeze Ocean Kitchen’s alfresco offerings right on the sandy beach. Those seeking an authentic Italian dining experience near Worth Avenue should search out Renato’s, which opened in 1987 and has been serving classic fare ever since, as well as more modern dishes like black squid ink fettuccine with salmon and saffron cream sauce. After dinner, it’s just a short drive south from Worth Avenue to 3550 South Ocean, where residents can watch the sunset from their private balconies.