Palm Beach’s Worth Avenue, Past and Present

Since the early 1900s, when Gilded Age barons began building beautiful homes along the water, Palm Beach has been a destination for the upper classes. In the 1930s, upscale merchants began moving to Worth Avenue, a short East/West road that bisects the narrow island. Today, as residents get ready to move into their new Palm Beach condos at 3550 South Ocean, Worth Avenue is a hotbed for art, fashion, and, of course, stylish parties that make the society pages. Come with us on this brief tour of Worth Avenue, past and present.

A Fashionable Past

Palm Beach boomed during the 1910s and 20s, with iconic clubs like the Everglades Club on Worth Avenue establishing the area as the destination for the era’s socialites. Worth Avenue’s identity as a fashion hub dates back to this period, when representatives from shops, including Bonwit Teller and Saks, would populate weekly fashion luncheons at the Everglades Club with the latest styles from Paris and New York. In keeping with the opulence of the Everglades Club, merchants on Worth Avenue incorporated the Worth Avenue Association in 1961 to preserve the avenue’s sophisticated ambiance.

A Stylish and Tasty Present

From international brands to homegrown boutiques, Worth Avenue is a one-stop destination for any resident of 3550 South Ocean. The staff at Shari’s Place will help guests create their personal fashion statement, while customers at Marley’s Palm Beach Collection will find colorful clothing in the beautiful setting of Worth Avenue’s Via Amore courtyard. Shoe shoppers will fall in love with the wealth of options from iconic brands, including Jimmy Choo and Rangoni Firenze Shoes, while residents in search of new jewelry will love boutiques like Jennifer Miller Jewelry and specialty shops like Jewelmer, the world’s leading purveyor of South Sea pearl jewelry since 1979.

After a spree along Worth Avenue, shoppers have their choice of fine-dining options, from high-end cocktails and French-American cuisine at Cafe Boulud Palm Beach to Breeze Ocean Kitchen’s alfresco offerings right on the sandy beach. Those seeking an authentic Italian dining experience near Worth Avenue should search out Renato’s, which opened in 1987 and has been serving classic fare ever since, as well as more modern dishes like black squid ink fettuccine with salmon and saffron cream sauce. After dinner, it’s just a short drive south from Worth Avenue to 3550 South Ocean, where residents can watch the sunset from their private balconies.

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Now that 3550 South Ocean is approaching completion, the Palm Beach real estate world is turning its attention inward—to the building’s interiors, that is. The interior design for these Palm Beach condos is being handled by Champalimaud Design, one of the nation’s leading interior firms. Champalimaud is known for hotel and residential design, and the firm is bringing its definitive artistic philosophy to the sunny Palm Beach shores through this collection of luxury condos.

Alexandra Champalimaud founded her design firm in Montreal over 30 years ago and has been working tirelessly to push the boundaries of interior design ever since. Champalimaud Design starts with the history of a building or location and uses contemporary design principles to make modern spaces that are grounded in the past.

Now based in New York, Champalimaud Design has garnered dozens of awards for its innovations in hotel and residential projects around the world. Of particular note are Hotel Bel-Air, where Champalimaud complemented the property’s glamorous past with a soft color palette and handcrafted leather furniture to achieve the perfect Old Hollywood getaway, and the New York Palace, where the firm updated the Gilded Age treasure with spaces that made the lobby as functional as it is opulent. Champalimaud Design won acclaim from the International Hotel & Property Awards for Hotel Bel-Air and snagged the Vision Design Awards Grand Prize for the New York Palace.

When working on renovations, Champalimaud Design is dedicated to honoring a building’s unique history, but when designing for new construction projects like the Palm Beach, Florida, condos at 3550 South Ocean, these design experts have room to cultivate a fresh take on a location. As with all their projects, Champalimaud Design turned to the local architectural history for context while taking into consideration the specifics of the site. For these beachfront homes, Champalimaud found inspiration in the laid-back and timeless Palm Beach aesthetic, which emphasizes outdoor space and a soft color palette.

The result is a collection of breezy, light-flooded homes clad in warm hardwoods and cool marble. Trellis-like coverings over the private terraces find reflections in molded walls within and emphasize the sense of flow from one area to the next. Champalimaud chose high-end Fantini fixtures and Miele appliances for the kitchens and baths to match the polished marbles counters and Moletini-designed open chef’s kitchens with oversized islands that foster socializing as much as cooking.

The interior design at 3550 South Ocean combines the sunbaked Floridian aesthetic we all know and a nuanced appreciation of the luxury lifestyle to create one-of-a-kind living spaces that are pure Champalimaud.

Find your home at 3550 South Ocean. View our availability and contact us today!